Curator of Genius

There’s creativity and there’s creative genius. Adria Fox-Williams, aka “The It Girl”, has a flare for curating genius through interdisciplinary collaborations. Through Urban Alchemy's unique collaborations, Adria directs programs, projects and companies to influence sustainable change around the world. ... READ MORE

Social Media: Adria_theitgirl

The IT!Girl is a powerful connector, excellent communicator and a seer whose life passion is to be the bridge between people that will affect the world for the next 100 years. A master visionary, heart-centered designer and creative genius - Adria's working to transform communities and family legacies. 

Adria is honored to work with amazing projects and companies - Inland Empire Jazz Festival, Reign & Associates, Cannon Youth Projects, the National Education Awareness Tour, It's' Your Turn, E-Women Network, the EPIC Mastermind Experience, California Curl Green, DONE, The Curl Academy, Youth Success Week - Oceanside, Ignite What's Right, Blue Ribbon Worldwide, and Motivating the Teen Spirit, just to name a few. 

Adria holds a Bachelors of Science from Springfield College and is currently pursuing her Masters in Organizational Leadership. Her brain smart, tech savvy skills are a welcome addition to UA360. 

As the Community Development Director of The George Greenstein Institute, an Applied Neuroscience R&D lab, Ms. Fox-Williams helped urban communities explore neuroscience through practical application, Adria worked along with Dr. M.A. Greenstein to curate summer neuroscience and architecture camps for youth and young adults. Inventio!Brains Labs & Chats currently organized as a direct result of her creative genius. 

This mother of three is just getting started. Her joy and passion for her life has inspired her children to begin developing brands of their own. Boyz With Scents - a line of body care products young men and Explore - a program developed with Dr. Willie & Cheryl Morrow - to bring the Art of Beauty & Science to youth across the nation.  

Adria is available for speaking engagements and curating your genius.


Snail Mail

1626 N. Wilcox Avenue #310
Hollywood, CA 90028


Phone: +1 (323) 387 3188 
Fax: You still have a fax machine?!